Authenticating and identifying you on our websites so we can provide you the services you requested
Keeping track of information you have provided to us — for example, keeping items in your shopping trolley as you browse BaseBti.ai
Providing you the BaseBti websites that you use
Remembering your preferences or where you left off in your use of an BaseBti website
Measuring your use of BaseBti websites so that we can improve them, tailor our websites to your likely interests and conduct market research
Understanding your likely interests so we can provide you more relevant BaseBti ads and content on non-BaseBti websites and in non-BaseBti apps
Web beacons and embedded scripts
Web beacons and embedded scripts are other technologies that we use in our websites, as well as in some of our emails and ads.
Web beacons (or “tags”) are bits of programming code included in web pages, emails and ads that notify BaseBti (or the companies that help us to run our business) when those web pages, emails or ads have been viewed or clicked.